We put water in its place. 

Water is a huge part of the personal care industry, used extensively in product formulation, manufacturing, and during product use. But have we ever asked why so much water?

Water does wonders for our bodies but it’s a vital and limited resource that’s wasted every day in the products we buy, ship thousands of miles and ultimately use.  

FYSIK is designed with water consciousness in mind. Every formula is made with concentrated, activated charcoal. Increased potency, richly infused with botanicals and plant extracts for performance. Clean. Paraben- and Cruelty Free.